Recently, Chengdu Heavy Machinery successfully won a bid of 30,000kN load tooling tester project of University of Science and Technology Beijing, marking the first manufacturing order with universities and research institutions obtained by Chengdu Heavy Machinery via technology-driven service.

Guided by SINOMACH-HE's strategy of one main entity (R&D and manufacturing) and two support (engineer contracting & investment, trade and service), the market development personnel of Chengdu Heavy Machinery have brought the design, R&D and manufacturing advantages of China Erzhong into full play, integrated the business channel strength of Chengdu Heavy Machinery, and carried out differentiated marketing in response to internal synergy of SINOMACH-HE. After nearly two years of hard work and practice, Chengdu Heavy Machinery has blazed a path for collaborating with universities and research institutions in the cooperation model of having R&D, manufacturing and service in one.  

This cooperation has a sound demonstration effect as it will further solidify the advantage of differentiated marketing, and provide references for future project cooperation with universities and research institutions such as Northeastern University, Liaoning Technical University, the 54th Research Institute of China Electronics Technology Group Corporation (CETC54), among others.  

(Zhao Ping)