SINOMACH-HE Chengdu Heavy Machinery Co., Ltd. held 2020 Correspondent News Publicity Training at its Multi-function Hall in the afternoon on April 29. Hou Qingling, Chief of Sichuan Channel of China National Radio, was invited for the on-site teaching. Zhang Lexin, Secretary of Committee for Discipline Inspection and Chief Financial Officer of SINOMACH-HE Chengdu Heavy Machinery as well as correspondents from departments participated in the training.

The theme of this training was content planning and writing. Combining the actual publicity condition of SINOMACH-HE Chengdu Heavy Machinery, the lecturer employed 12 keywords to deconstruct the publicity of SINOMACH-HE Chengdu Heavy Machinery and applied a great many of cases to interpret, sum up the experience and enlighten us. Moreover, the lecturer combined years of her practical experiences of news publicity, carefully interpreted the concept of publicity, basic requirements and publicity skills from a professional perspective and in ways of combining theories and cases. The lecturer also threw out pertinent suggestions on the publicity of SINOMACH-HE Chengdu Heavy Machinery, providing the company with new ideas and inspiration for its news publicity and the building of the enterprise brand in the new media era.

This training further improved correspondents' cognition of publicity and their enthusiasms for publicity. Besides, it also enriched their knowledge, broadened their horizons and developed their thinking abilities, which laid a solid foundation for the enterprise news publicity under the new situation.

（Liu Feifei）